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About Apel Goldsmiths

It is our goal to sell jewellery and diamonds of high quality at the market’s best prices without costly middlemen. In our workshop, we create custom-designed engagement and wedding rings and bespoke jewellery to our own designs and with unparalleled craftsmanship.

Our mission

It is our desire and mission to provide you with a very special experience when you step into our shop on the corner of Store Kongensgade and Dronningens Tværgade. Through genuine craftsmanship, expert guidance and attention paid to the individual, we create jewellery that tells your story.

Our vision

It is our goal and vision to create jewellery that will last for many years. We strive to create and sell jewellery that will be worn daily for many years and that emphasises the personality of the individual who wears it.

Our collection

We offer a variety of jewellery collections by a range of designers. And we carefully hand-pick unique jewellery from small workshops in Denmark and other parts of the world. We make custom-designed engagement and wedding rings and bespoke jewellery to our own design and in our own workshop. From inception to completion, our pieces are created using precious metals and the most beautiful gemstones.

Our shop and showroom

On the corner of Store Kongensgade and Dronningens Tværgade, we have created a shop and showroom with a creative and unique atmosphere. Inside, we aim to inspire our customers with appealing displays and a welcoming, professional and personalised service. Our staff always welcome customers with a smile and are pleased to offer ideas and advice, whether you are here to find a gift or are looking for the perfect wedding or engagement ring.

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